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the 127th Canton Fair

the 127th Canton Fair


The first online Canton Fair ended on June 24. Many friends asked me what you think about the 127thCanton Fair. In fact, it is not easy to reply. Our factory had attend Canton Fair for many years, usually, we could catch some fishes on the site.

This time, the fair attracted buyers from 217 countries and regions to register and visit the fair online.Due to the convenience of online shopping, it has made a historical breakthrough in terms of the source of f purchasers and has become the Canton Fair with the largest source of purchasers.

Under the impact of the epidemic and the gloomy international trade situation, the online Canton Fair maximized the negative impact of the epidemic on domestic and foreign enterprises through technological innovation and mode innovation. Online Canton Fair helps enterprises to find opportunities in the crisis and open up new prospects in the changing times.

After the fair, as an exhibitor, I had discussed with some other exhibitors, the general feedback is positive.

Some exhibitors said that the online Fair is a habit of cultivating buyers' online inquiries and transactions.During the online Canton Fair, the company's official website also became the focus of buyers' attention, resulting in a surge in traffic and an increase in many registered users.

At the same time, some exhibitors are also seeing increased traffic and fans on social media accounts such as Facebook.Online communication between buyers has become a new normal. some exhibitors also said that the online Canton Fair was not as effective as expected, the overall visitors are not many, even some inquiries, but the strong intention of the customer is relatively small.At the same time, some online traffic is relatively broad and cannot be converted in the short term, or conversion intention is not strong.

However, most exhibitors hold more positive comments on the online Fair.Some exhibitors had few inquiries during the epidemic, and the online Fair provided an important opportunity to focus and communicate closely with buyers. Front-line exhibitors summed up their experience.Before live broadcasting, it is necessary to pay more attention to the establishment of the broadcast room and the preparation of exhibits, so as to make a natural connection online and attract buyers to the maximum extent.

As for the lack of traffic in the broadcast room, some exhibitors said that they should promote and channel from Facebook and Google before and during the live broadcast.

Some friends from America believe that the live broadcast experience of the current Canton Fair will provide valuable experience for future exhibitors at the Fair.Even in the case of offline Canton Fair, online live broadcasting and exposure can be increased to realize the real integration of online and offline.

Our main products on this 127th fair are engineered wood flooring, bamboo flooring and our new product Elastic Wood Flooring with our own patent. If you have any interesting, please have a look at:

Thanks for your attention.


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You can contact us any way that is convenient for you. We are available 24/7 via fax, email or telephone.